When we last left Henrik Lundqvist, he was shocked and appalled that Head & Shoulders had decided to go with a new face for their ad campaign. Specifically: the face of his identical twin brother, Joel.
Things seem to have progressed since then, though, as Henrik and Joel have joined forces to work for Head & Shoulders together.
Henrik represents the head, while Joel...
In case you don’t speak Swedish, Tumblr user mesutsergio has a translation:
Joel: No. No. This isn’t working.
Henrik: What’s wrong?
Joel: Haven’t you read the script?
Henrik: I was the one who wrote it!
Henrik: We need one main part: me, and you get the shoulder part. You’re doing great.
Henrik: Come on! Smile, you’re getting a bunch of shampoo.
That seems fair enough. I mean, if you wanted anyone to be the head, Henrik is probably the clear choice (sorry, Joel; you probably understand).